The Rise of Single Women – s3ep35
In today’s episode of The Life of a Bon Vivant podcast, Beeta explores the growing cultural shift of more women choosing to remain single or simply living fulfilling lives without a partner. Drawing from her own experience as a single woman in her 30s, she reflects on how independence, career opportunities, and financial freedom have allowed women today to prioritize peace, joy, and high standards in relationships rather than settling. Beeta shares insights from research, personal stories, and even trends she has noticed on TikTok that highlight just how many women feel empowered by this shift. She also discusses the challenges of modern dating, the role of energy and mindset in attracting the right partner, and the importance of not losing faith in love while still embracing the richness of a self-made life.
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Hi Beeta,
This is an interesting topic, and definitely a cultural shift. An increasing number of women are indeed choosing to remain single. I’ve been married and divorced twice, and I’ve now been single for the past 28 years. For me, it’s a rich and rewarding way to live, and I feel very comfortable in it.
At the same time, here in the U.S., there’s a growing trend among younger women who are promoting marriage, motherhood, and traditional domestic roles. It’s essentially a social media–driven lifestyle, built around curated homemaking aesthetics. I can understand why it resonates for some. It offers nostalgia, a sense of structure, and even an escape from the burnout of modern hustle culture.
But I, and many critics, also see it as regressive and potentially harmful to both mental health and equality. It often overlaps with extremist ideologies, and it romanticizes a past in which women’s choices were far more limited. There’s also a paradox at the heart of it: while presenting itself as simple, wholesome domesticity, it’s heavily monetized and curated for online consumption.
Of course, it supports a segment of women’s choices, but it raises fundamental questions about autonomy and where the line falls between genuine lifestyle expression and romanticized performance.
As a woman born in the 1950s, raised during the accelerating freedoms of the 1960s and 1970s, and having built a successful career in the 1980s that still sustains me, I am shocked to see the ideal of a “Trad Wife” resurfacing in such a polished form.
I truly believe women do not need a partner to live a fulfilling life. And you are correct that it is really about the woman keeping her peace, and if a potential partner appears, they have a high bar to meet.
That said, everyone is different and has different needs. I’m glad the numbers show that most women are happy to curate their own lives and understand that they are free to make their own choices. Being single isn’t right for everyone, and being in a relationship is right for some. Everyone’s path is unique!
For those who want a partner or marriage, I agree wholeheartedly that many people meet their partners through friends and family, often in unexpected ways, as long as they remain open to it.
I would like to know if staying single in France is also becoming an increasingly popular choice among women. I think it may be true for France and globally. What would you say?
~Maria